NBC NEWS NOW - DAKE CUI

Branding Motion

NBC NEWS NOW

Background

NBC News NOW is an online streaming network from NBC News where users can find the latest stories and breaking news on world news and US news.

This is a project I did during my internship at NBC News. Our group was working on the NBC News Now rebrand.

Pitch idea

We started the project with pitch ideas. I was asked to work on this "web-like" concept to design the interface using the design language that is commonly seen in web design. The main idea is "frame-in-frame". Everything is shown inside a container.

Mockup showing mobile devices view.

Approved concept

I was responsible for refining the approved concept that our group submitted, including typographic explorations, and creating additional layouts. Making color palette practices and motion graphic sequences was also part of my responsibility.

Animation

I created some text animations, logo animations, and transitions.

Creative Direction

Luciano Tapia

Team members

Laura Mekiou
Heeman Kwon
Sheila Sullivan
Valerie Fontanez
Kagan Marks
Dake Cui