Turo is the leading peer-to-peer car-sharing company in the market. In this rebrand project, I tried to separate it from other traditional car renting companies by strengthening two perspectives: connection and emotion. With bright and active colors, illustrations, and more friendly user experiences, Turo can offer its users a sense of connection to community and nature.

Considering COVID-19, the app design emphasizes the "Self check-in" feature that allows renters to control the rentals using their mobile phones.

Professional shots can attract users better, but that's expensive. The guided shooting process can help those hosts take good pictures by using their phones or cameras.

Sanitizer and air freshener are commonly used by customers and hosts. Making these two products available for purchase to individual customers can extend the brand impression, just like Chick-fil-A dipping sauces.