Branding
UI/UX
Motion
Formitory
Promotion video — One minute about the brand
Introduction
Formitory is a one-stop student housing solution aiming to provide students with the most convenient and satisfying rental experiences.
How might we make the searching process more efficient?
Students want information like food and groceries, not k-12 school scores. Live chat helps to ensure efficient communication. Also, virtual tour makes the tour experiences better during COVID.
How might we make the application process simpler?
Students should have student-centered applications, not an application that keeps asking for paystubs and job offers. As there are a lot of international students studying in the US, the application also needs to be designed for them.
Design system showcase
Design System
Formitory is a brand that help students to rent apartments faster and easier, the brand design is following the same concept. It is modern, simple and warm.
Logo Design
Three parts of the logo represent three groups of people: Formitory, students, and properties. Formitory is a bridge that helps students and properties communicate faster and easier.
Color Palette
Sunrise, sunset. This orange color intends to give users a warm feeling. A tertiary color was added to improve the contrast ratio for better accessibility.
Advertisement
Posters around public transportation stations served as an important way for advertising the Formitory.
Credits
Designed by Dake Cui
©2025
DAKECUI